Having reached this supposed golden era, I’m becoming confused by the messages and images I find myself gravitating towards. Unconsciously, I have become programmed to be drawn to any article or product that has “50” or “Fifty” on it. I find myself scouring the page, reading the product description seeking out any new nugget of wisdom my age might now unlock to me.

Has marketing really done such a brilliant job that it is impossible not to be influenced by the communications and product placement?

Are the bots in cyberspace listening in and pinging me with every article and ad ever created for my decade?

Recently, I read a tweet from Karren Brady who was waxing lyrical about the magic of Ultherapy. I thought, “Oh no! Why is a serious businesswoman taking to social media to talk about how her face looks much better after using Ultherapy, not business or politics?” I’ve also noticed that Trinny (of Trinny and Susannah) was in the spotlight for her puffed up youthful face and twenty years plus of botox; and even Chris Evans was talking about varicose vein removal. I suddenly started to feel rather wrinkly, saggy, and veiny!

I’m excited and eager, as well as very grateful, to be immersed in the enchantment of life from 50 onwards. Yet, is it also age that triggers the inner critic to suddenly have a party in our brain cells with regard to the appearance of our skin? Has this insecurity been created by my own curiosity or from the seemingly impossible to ignore external societal noise? Does every woman in her 50’s suddenly find herself in this uncertain new territory? I feel like an eager tourist who has just landed in a whole new world waiting to be explored; but instead of maps, city guides, or trip advisor reviews, I have a plethora of stuff from life coaches, bloggers and beauty brands.

With skin care brands finally starting to embrace the fact that anti-ageing, age-defying, and telling us to look younger isn’t really acceptable, their new taglines and promises of radiance, uplifting, and perfecting are very tempting offers.

As women, we have decorated and embellished our faces and bodies for centuries, which I applaud and support; so, why my discord?

Perhaps, I actually harbour a secret desire to buy into every anti-ageing treatment and product. After all, the difference between a collagen boost for the skin to look younger and colouring hair to conceal grey is potentially only about the amount of disposable income a woman is prepared to spend.

Defying the ageing process could actually be the new status symbol of our times.

Our fifties are the comparison years to our teens. We are questioning, positively learning, and growing in our new decade. I want to know if the questioning fades, and will the real- who gives a ‘****’ anyway- confidence kick in at sixty?

So, what is a woman over 50 supposed to look like?

Herself.

In whatever way she chooses.

A woman who loves and respects herself will always radiate beauty.

Stylish Wishes, Kay Davidson, Style Director & Founder of askaystyle.com